structured content

2007 is the year of my first DrupalCon, and the year the #1 most wanted end-user feature was Better media handling. 2019 is the year that Drupal will finally have it. Doing things right takes time!

Back then I never would’ve believed I would someday play a small role in making it happen :)

Without further ado, and without using a mouse:

The text editor assisted in producing this HTML:

<p>Let's talk about llamas!</p>

<drupal-media alt="A beautiful llama!" data-entity-type="media" data-entity-uuid="84911dc4-c086-4781-afc3-eb49b7380ff5" class="align-center"></drupal-media>

<p>(I like llamas, okay?)</p>

If you’re wondering why something seemingly so simple could have taken such a long time, read on for a little bit of Drupal history! (By no means a complete history.)

While walking, I started listening to Jeff Eaton’s Insert Content Here podcast, episode 25: Noz Urbina Explains Adaptive Content. People must’ve looked strangely at me because I was smiling and nodding — still walking :) Thanks Jeff & Noz!

Jeff Eaton explained how the web world looks at and defines the term WYSIWYG. Turns out that in the semi-structured, non-web world that Noz comes from, WYSIWYG has a totally different interpretation. And they ended renaming it to what it really was: WYSIWOO.

Jeff also asked Noz what “adaptive content” is exactly. Adaptive content is a more specialized/advanced form of structured content, and in fact “structured content”, “intelligent content” and “adaptive content” form a hierarchy:

Drupal 8 will ship with big authoring experience improvements: WYSIWYG editing & in-place editing, thanks to the Spark distribution that Acquia — my employer — is sponsoring.

But how well does it fare with the growing importance of structured content? Do Drupal 8’s WYSIWYG & in-place editing enable it or prevent it?

The new web world order: many form factors

The Big Thing of the last few years: the advent of mobile. Inherent to that: websites that are optimized for mobile devices and act as data providers for apps.

A new form factor — mobile devices — changed web development forever. Before mobile, the life of web developers and authors (content creators) was relatively simple: make sure websites work well on a few typical screen sizes (let’s deny the existence of Internet Explorer 6 and all the misery it caused).

But … we cannot predict what’s next. We cannot predict new content consumption form factors. That’s where content strategy becomes vitally important:

content strategy is to copywriting as information architecture is to design